I build things, break things, figure out why they broke, and occasionally share what I've learned.
Left to right: me and my mother — building a chuck glider at LT V Pramuka — the school magazine team — the .com bubble era.
I've spent much of my career on problems that look impossible at first. The useful move is to make the problem smaller: challenge the assumption, map what I actually have, and turn one mission into pieces I can solve.
The process
It often starts with a day or two of quiet thinking and a piece of paper covered in messy mind maps. I move things around, split them apart, and keep questioning them. The first map is rarely the final one. A shape shows up when the pieces finally sit still.
Before AI
I started on computers long before today's tools: BASICA in the MS-DOS era, then Pascal and Turbo Prolog. The interest was how a system thinks, not only how to write the program. Critical thinking is still the foundation. AI hasn't taught me how to solve problems. It has made it possible to prototype, test, and build much faster.
This site
A personal playground: part archive, part workshop, part collection of experiments. Projects, tools, freeware, things that worked, things that didn't, and the lessons along the way. Some of it is polished. Some of it is still a work in progress. That's the point.
Network operations
Head of NOC at PT Meganusa Lintas Buana. Operations, reliability, and infrastructure, and problems where real systems and real people depend on the outcome.
Technical leadership
Technical Director at Crea. Large-scale web and learning platforms, including ASEAN-related digital work. The job was turning broad, demanding requirements into systems a team could actually deliver.
Digital publishing
CTO at ZettaMedia. A portfolio of news portals and the cloud infrastructure under them, balancing technical decisions with what a normal operating day actually needs.
Creative operations
Director at INOVACE / TANCORP. An internal creative agency and a multidisciplinary team, connecting design, production, and technical execution.
Design and automation
At Avian Brands: design operations, packaging, brand experiences, factory communication, workflow automation, and tools that help creative teams spend less time on repetitive work.
Independent
E-ink publishing, interactive reading, browser tools, small games, creative software, and automation. Most of them begin with “What if…?”
Areas of expertise
- Visual Communication & Graphic Design
- Manufacturing Product & Industrial Design
- UI/UX & Information Systems
- Creative Direction & Brand Strategy
- Project Management & Leadership
- Process Automation & AI Integration
- Problem Solving & Systems Thinking