Welcome to my personal playground, where technology meets creativity. A collection of things I've built, experiments I've tried, and problems I've figured out.
Make one part of a model longer or shorter — only between two limit planes — while everything outside keeps its exact shape. Pick a direction (red, green or blue plane), click limits A and B, then type the new length (480), a change (+200) or a shrink (-100). Works deep inside nested groups and components without exploding them; shared components stay shared.
Approach
Built a single-click tool that identifies stretch zones and applies uniform scaling while preserving detail areas.
Output
Stretch a Zone, Not the Whole Model.
Zone Stretch introduces a more controlled way to modify geometry. Instead of scaling an entire object, you define two limit planes and adjust only the area between them. The extension works with nested groups and components without requiring you to explode them. Shared components retain their shared definitions, keeping the model organized.
The Early Years: Curiosity & ExperimentationExploring Design, Technology & Programming
Before 1995
The Early Years
My journey began with curiosity and experimentation in design, technology, and programming. These early explorations marked the beginning of my interest in both creative and technical work.
Bachelor’s Degree, Industrial DesignSepuluh Nopember Institute of Technology
1995–1999
A Foundation in Industrial Design
From 1995 to 1999, I pursued my bachelor’s degree in Industrial Design at Sepuluh Nopember Institute of Technology. My final project, ARTS – Automatic Railways Ticketing System, combined technology and design. The technological limitations of the time made completing the project on schedule a demanding challenge.
Website Production ManagerMeganusa Lintas Buana Feb 2000–Mar 2002
2000–2002
Managing Website Production
From February 2000 to March 2002, I served as Website Production Manager at Meganusa Lintas Buana. The role brought my interests in design and technology together in website production.
Art Director and Digital DesignerAfvoe Design Mar 2003–Aug 2007
2003–2007
Art Direction with Digital Touch
From March 2003 to August 2007, I served as Art Director and Web Designer at Afvoe Design, bridging traditional creative direction with the evolving world of digital design. This chapter strengthened my ability to combine visual storytelling, design aesthetics, and technology into cohesive creative experiences.
Master’s, Information Technology ManagementSepuluh Nopember Institute of Technology concurrent with Afvoe
2004–2007
Connecting Design and IT Management
From 2004 to 2007, I pursued my master’s degree in Information Technology Management at Sepuluh Nopember Institute of Technology while continuing my work at Afvoe Design. Studying alongside my professional practice connected my design background with IT management.
Technical DirectorCREA.inc Nov 2009–Feb 2016
2009–2016
Taking on Technical Leadership
From November 2009 to February 2016, I served as Technical Director at CREA.inc. This chapter marked my move into technical leadership, building on my earlier experience in website production and design.
Creative and Technical DirectorCreazi Citra Cemerlang Jan 2013–Feb 2016 concurrent with CREA.inc
2013–2016
Bringing Creative and Technical Direction Together
From January 2013 to February 2016, I served as Creative and Technical Director at Creazi Citra Cemerlang, alongside my role at CREA.inc. The concurrent appointments brought creative and technical leadership together in my career.
Chief Technology OfficerZetta Media Mar 2016–Aug 2018
2016–2018
Stepping into the CTO Role
From March 2016 to August 2018, I served as Chief Technology Officer at Zetta Media. The appointment marked the next step in my technology leadership journey, following my technical and creative director roles.
From September 2018 through 2019, I worked independently as a design and branding consultant. This chapter brought my career back to design and branding after several years in technology leadership.
DirectorINOVACE Part of TANCORP During Covid Era
2019–2023
Director, INOVACE
From 2019 to 2023, I served as Director of INOVACE, part of TANCORP Group. Leading through the COVID-19 pandemic taught me invaluable lessons in leadership, balancing team welfare with high quality results. Although the company didn't survive, the people I developed went on to become key professionals across various companies. The company may have ended, but the talent we built continues to thrive. That, to me, is the true measure of leadership and my proudest achievement.
Marketing Project ManagerAVIAN Brands
2023–Present
Marketing Project Manager, AVIAN Brands
Since 2023, I have served as Marketing Project Manager at AVIAN Brands. This role marks the latest chapter in a career spanning design, technology, consulting, and leadership.
Arrows slide the timeline. Click an icon for details.
The Early Years
My journey began with curiosity and experimentation in design, technology, and programming. These early explorations marked the beginning of my interest in both creative and technical work.
I build things, break things, figure out why they broke, and occasionally share what I've learned.
Left to right: me and my mother — building a chuck glider at LT V Pramuka — the school magazine team — the .com bubble era.
I've spent much of my career on problems that look impossible at first. The useful move is to make the problem smaller: challenge the assumption, map what I actually have, and turn one mission into pieces I can solve.
The process
It often starts with a day or two of quiet thinking and a piece of paper covered in messy mind maps. I move things around, split them apart, and keep questioning them. The first map is rarely the final one. A shape shows up when the pieces finally sit still.
Before AI
I started on computers long before today's tools: BASICA in the MS-DOS era, then Pascal and Turbo Prolog. The interest was how a system thinks, not only how to write the program. Critical thinking is still the foundation. AI hasn't taught me how to solve problems. It has made it possible to prototype, test, and build much faster.
This site
A personal playground: part archive, part workshop, part collection of experiments. Projects, tools, freeware, things that worked, things that didn't, and the lessons along the way. Some of it is polished. Some of it is still a work in progress. That's the point.
Network operations
Head of NOC at PT Meganusa Lintas Buana. Operations, reliability, and infrastructure, and problems where real systems and real people depend on the outcome.
Technical leadership
Technical Director at Crea. Large-scale web and learning platforms, including ASEAN-related digital work. The job was turning broad, demanding requirements into systems a team could actually deliver.
Digital publishing
CTO at ZettaMedia. A portfolio of news portals and the cloud infrastructure under them, balancing technical decisions with what a normal operating day actually needs.
Creative operations
Director at INOVACE / TANCORP. An internal creative agency and a multidisciplinary team, connecting design, production, and technical execution.
Design and automation
At Avian Brands: design operations, packaging, brand experiences, factory communication, workflow automation, and tools that help creative teams spend less time on repetitive work.
Independent
E-ink publishing, interactive reading, browser tools, small games, creative software, and automation. Most of them begin with “What if…?”
